Your trademark or 'brand', is your identity. Itâ€™s the way you show your customers who you are. It might be your corporate logo, a jingle you use in an advertisement, your business name painted on the side of your truck or your signage or packaging. A trade mark can also be a word (in a plain font or a â€˜fancyâ€™ font), phrase, letter, number, logo, picture, aspect of packaging or a combination of the above.
Basic trademark rights apply to company logos associated with its products. The company automatically secures trademark rights in its logo once it is used in the marketplace to distinguish the company's products from its competitors. The company does not need to register the logo as a trademark at the state or federal level. State registration provides a public record and general notification of the company's use of the trademark within the region. Federal trademark registration provides broader benefits, including having the trademark listed in the federal database of registered trademarks. click this link to go to the Australian Governments IP Australia website for detailed information